LOVE TO COLOR
ON THE BRIGHT SIDE?
DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY®our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos.
Available in a rainbow of semi-permanent shades, Color Intensitys intermixable formula can be applied straight from the tube, or mix and mingled to your hearts content for endless creative possibilities. Bonus benefit no developer required!
WHY YOU'LL LOVE THEM <3
- Over-the-top vibrancy that lasts through 15 shampoos
- Packed with award-winning K-PAK powerful Quadramine Complex for guaranteed healthier hair after every color service
- Ultra nourishing Kukui Nut Oil helps leave hair gorgeously conditioned + amps up shine
- 20 intermixable shades = endless creative possibilities
EASY DOES IT
Step 1: Apply to clean, dry hair
Step 2: Process for 20 minutes.
Step 3: Rinse well for several minutes, rinsing different colors separately. Shampoo with
Color Endureor K-PAK Color TherapyTM. Apply K-PAK Cuticle Sealer, then rinse. Finish with K-PAK Intense Hydrator. Recommend Color Endure (normal color-treated hair) or K-PAK Color Therapy (damaged color-treated hair) for at-home color maintenance.
